BlueScope Lysaght China was a hit at the Dubai “Big 5” exhibition, the largest construction materials trade show in the Middle East, held at the Dubai Trade Center in November 2007. The Big 5 construction materials trade show, a joint event with Steel Masters International Limited, welcomed approximately 10,000 delegates from around the world. BlueScope Lysaght China seized the opportunity to participate in Big 5 to showcase its products alongside some of the industry’s leading building product manufacturers from Europe, China, Australia, New Zealand, Malaysia, and the United States.. The Middle East construction market is booming with some of the highest construction growth rates in the world, with a high demand for housing for both temporary workers and higher end housing for local residents. Vice President of BlueScope Lysaght China Residential, Mr Paul Jones, said, “Big 5 represents an excellent opportunity for showcasing BlueScope Steel's diverse range of products to this booming market.”. The LYSAGHT® range of prefabricated and custom-made houses was an instant hit creating a great deal of interest due to the speed of construction, attractiveness of its finish and cost competitiveness against equivalent forms of construction. "Customers were surprised that high quality houses could be pre-fabricated in a factory and shipped to the site for quick installation in a range of styles and finishes. The external shells of our houses can be installed in one to two weeks”, says Mr Paul Jones. The company’s booth showcased the LYSAGHT® residential housing systems like SMARTRUSS® metal roof trusses, pre-fabricated SMARTFRAME® wall frames with pre-applied exterior claddings including windows, waterproofing and insulation; KWIKTILE® metal roofing; and galvanized steel floor joists.